NICK HUMENY INSTRUMENTS

An Electrical Engineering Firm Based In California For Over 50 Years

PROBLEM

The existing site was outdated, non-responsive, and failed to represent the company’s professionalism or technical expertise. Without a recognizable visual identity or optimized web experience, they were losing credibility with potential clients and missing opportunities for inbound leads.

SOLUTION

We led a full digital overhaul, redesigning the brand identity and developing a custom responsive website that emphasizes clarity, professionalism, and technical credibility. Through competitive analysis and collaboration with leadership, we created a clean information architecture and SEO-ready structure supported by structured typography, a refined blue and gray palette, and cohesive industrial imagery. The site was coded from scratch for performance and device adaptability, with limited copy optimized for search and a streamlined contact flow to support new business inquiries.